Your executives and key staffers may seem natural performers but if you throw them in front of the hacks they risk being torn apart.

A smooth performance in the media comes from training and preparation.

A news conference can be a minefield but not if you have trained for it and are prepared for even the most outrageous, dishonest, personal or confrontational questions.

A television camera can be your ally if you are aware of your posture, your movements and your speech.
If you have a microphone you do not need to shout.

Who is your audience? Are you preparing a fire-side chat with employees or a grilling in parliament?
Do you need to do damage control on national television or are the media interested in your story, success or insight?

Be wise, talk to me.


M2Media.fr
back